Project 17 is the flagship initiative of Battery Tour and a 501(c)(3) nonprofit founded by AY Young to advance the United Nations’ 17 Sustainable Development Goals (SDGs) through music, media, and global partnerships.
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The project centers around a 17-song album, with each song representing one of the UN’s 17 goals. Each track is supported by a network of artists, brands, NGOs, and changemakers working together to drive awareness and real-world impact.
 

Project 17 also includes a 17-episode docuseries and clean-energy concerts around the world, using Battery Tour’s renewable-powered stage to raise funds and spotlight solutions.
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All proceeds support organizations advancing the Sustainable Development Goals.